AI is Ruining Your Social Media Engagement (And What to do About it)

Artificial intelligence is changing everything and fast. From personalised ads to AI-generated images, the technology is embedded in nearly every scroll, swipe and click. But while AI is powering the platforms, it might be causing havoc to your social media presence and causing your engagement to plummet.

Let's break it down.

The rise of the "AI Voice"

Noticed how most captions sound the same? The polished tone, the vague inspirational quotes, the cringey emojis and the robotic phrasing?

That's because more and more people are turning to AI tools like ChatGPT or Instagram caption generators to write their content. While that sounds time-saving and efficient, it's slowly disguising the personality of your brand one post at a time.

Social media is all about connection. People crave realness. They want to see you, your thoughts, your quirks, your voice. But when AI starts writing your social media captions, that human touch disappears. Your voice gets lost in the algorithmic noise, and your content starts to feel flat, soulless, and forgettable. People can tell when a bot’s behind the words.

Let's talk AI-generated images

The picture-perfect selfies, the too-good-to-be-true product shots, the dreamy travel pics, and the fantasy-style artwork - we’ve all seen AI-generated images that stop us mid-scroll. At first, they’re impressive. But here’s the thing: people are getting better at spotting what’s fake.

Nothing kills authenticity faster than passing off AI-made content as real. If your audience feels misled, that trust? Gone. You don’t need flawless content to stand out, you need content that’s relatable and authentic.

Engagement is dropping & AI might be to blame

Captions are one of the most powerful tools for boosting engagement on platforms like Instagram, TikTok and LinkedIn. A well-written caption can spark conversation, encourage interaction, and create real connections.

Although AI is clever, it still lacks the depth of real human experience. AI is pulling from a pool of internet language and trends, not your real-life experiences or your unique backstory. The result? People can tell. The tone feels off, the emotion feels flat, and your captions don't resonate. And when your audience stops feeling something, they stop engaging.

The problem with "perfect"

AI content is too perfect. Clean grammar. Overly polished imagery. And while that might look good on paper, it can feel strangely inauthentic, and it's turning people off. When people scroll through social media, they want realness and personality.

AI erases all human touches. But it's the raw, authentic, unapologetically you moments that make your content relatable, interesting and engaging.

Stay authentic

AI isn’t going anywhere. But if you want your social media to thrive, use AI as a tool. Let it help you brainstorm ideas, but always add your personal, authentic flair. Don’t be afraid to be human - that’s what people connect with most.

No one’s hitting follow because of a flawless caption, they’re hitting follow because of you.

So keep it real, keep it messy and keep it you.