Your Daily Squeeze - The Latest Digital Marketing News

When Bookachef came to Lemon Pip Digital in 2025, almost all of its digital marketing relied on paid advertising. Bookachef connects hospitality businesses looking for temporary kitchen cover with experienced chefs looking for flexible work, giving the business two very different audiences to reach: chefs and hospitality businesses. A considerable marketing budget was being spent on paid campaigns to reach both, but there wasn't a clear picture of which activity was actually

For a long time, if you wanted people to find your website, it was all about Google. You’d research your keywords, optimise your pages, work on your SEO, and hope to climb up those search rankings. That stuff still matters, but how people search is changing fast. Instead of just typing something like “speech therapist Altrincham” into Google and scrolling through results, people might now ask ChatGPT, Gemini, or another AI tool a really specific question: “Can you find a priv

Spend just a couple of minutes scrolling through your favorite social media app and you’ll probably spot it: a photo that looks a little too perfect, a caption that reads like it was written by a marketing wizard, a video where someone has six fingers and a weirdly shaped head, or an ad so stuffed with buzzwords you can’t even tell what it’s selling. AI-generated content is everywhere now. Sure, it makes it easier than ever for brands to crank out posts fast and keep their fe

When most people think of a “social media strategy,” they picture neat content calendars, polished Canva graphics, and a steady stream of scheduled posts. Sure, making eye-catching content matters, but a real strategy is about so much more than just hitting “Publish.” At Lemon Pip Digital, we’re all about being proactive, not just reacting to what’s trending, but really listening, spotting opportunities, engaging with the community, and tying social to real business results.

As a digital agency that lives and breathes social media, we spend a lot of time scrolling. What starts out as “competitor research” usually ends up with us deep-diving into London cafes serving teddy bear hot chocolate or Barbie-themed pop-ups in Amsterdam, places we suddenly want to visit, even if there’s no way we actually could. We all feel it. FOMO, the Fear of Missing Out. FOMO isn’t new, but social media has taken it to a whole new level. These days, it’s like a non-st

Feel like every small business ad on social media is starting to look exactly the same? You scroll through your feed and see a local salon pushing midweek facials and a family petting zoo advertising half-term events, but somehow, their creative ads look like they came from the same template. The same polished graphics. The same style of imagery and text. The same captions. The same offers presented in exactly the same way. The same captions, just swapped out from one busines

Let’s be real for a second about social media. The truth? When things are working, it can actually feel kind of boring. But that’s not a problem, in fact, it usually means your strategy is on track. You stick to your plan, you show up consistently, and you post content your followers actually care about. Slowly but surely, things start to click: your numbers are steady, your reach is solid, and leads keep coming in week after week. It’s not flashy, but it works. The funny par

There’s a big change happening in marketing right now, and most small business owners haven’t picked up on it yet. For years, “getting found online” was all about Google. You’d write blog posts, stuff your site with keywords, and hope someone would find you in the search results. But that’s not the whole picture anymore. These days, almost a quarter of people, 24%, go straight to Instagram, TikTok, or YouTube when they want to look something up. That means many potential cust

If you’ve posted sporadically over a few months, you’ll see mixed results. That’s normal. One post performs well, another falls flat. Something random from years ago suddenly outperforms your latest content, and the numbers in your analytics don’t seem to make much sense. But something interesting happens when you start posting consistently for months. The highs and lows begin to level out. The huge spikes and the disappointing dips start to settle into something more predict

Today marks what would have been George Harrison’s 83rd birthday - a member of The Beatles, a musical pioneer, and the boy who once called 25 Upton Green, Speke home. Since November 2025, we’ve been leading the social media marketing for George Harrison’s Childhood Home at 25 Upton Green, Speke, now a unique holiday letting. Our aim from the outset was clear: to build a social strategy that generates awareness, nurtures meaningful audience connection, and ultimately increases

People always ask how to get more sales from social media, but honestly, that's the wrong question to start with. Social media isn’t your salesperson, your closer, or your whole sales process. It’s just one part of a bigger system. Important, but not the whole story. Many small businesses struggle with social media because they expect it to make up for other issues. They hope great posts will fix a confusing offer, or that lots of likes will cover inconsistent selling. They w