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Your daily squeeze - the latest digital marketing news


Why Guests Scroll First, Book Later (& How to Capture Their Eye)
Before a guest ever clicks “Book Now”, they scroll, and scroll some more. Whether it’s Instagram, TikTok, Google Maps, or Pinterest, most...

Lemon Pip Digital
Jun 173 min read


Founder Dawn Ellis Named a finalist for She Inspires Women in Business Award
We’re thrilled to share that Dawn Ellis, founder of Lemon Pip Digital, has been named a finalist for the She Inspires Women in Business...

Lemon Pip Digital
Jun 81 min read


The Death of Organic Reach: Is Paid Social Your Only Option?
Let’s be honest - organic reach on social media feels like it’s on life support. You spend hours crafting the perfect post, pair it...

Lemon Pip Digital
May 142 min read


Real > Perfect: Why Authentic Content Wins in Hospitality Marketing
With the rise of AI-generated images, picture-perfect hotel rooms, and polished travel content flooding our feeds, something interesting...

Lemon Pip Digital
Apr 232 min read


AI is Ruining Your Social Media Engagement (And What to do About it)
Artificial intelligence is changing everything and fast. From personalised ads to AI-generated images, the technology is embedded in...

Lemon Pip Digital
Apr 112 min read


How to Use Content Pillars for Your Hospitality Social Media Strategy
Content pillars are the key topics or themes you consistently create content around to engage your audience and strengthen your brand.

Lemon Pip Digital
Dec 9, 20244 min read


Lemon Pip Digital to Raise £5,000 for Child Bereavement UK in 2025
Lemon Pip Digital is proud to announce its commitment to raising £5,000 by the end of 2025 for Child Bereavement UK.

Lemon Pip Digital
Dec 7, 20242 min read


How Coca-Cola’s Holiday Branding and Storytelling Bring Christmas to Life
When it comes to holiday marketing, one brand stands out above the rest as the ultimate symbol of Christmas cheer: Coca-Cola.

Lemon Pip Digital
Dec 5, 20243 min read


Is Social Media Search the New Google for the Hospitality Industry?
Social media platforms like Instagram, TikTok, and YouTube are increasingly becoming the primary search engines for today's savvy consumers.

Lemon Pip Digital
Dec 3, 20244 min read


FREE Content Creation Shoot for Small Businesses in Greater Manchester
We’re spreading some Christmas cheer by giving back to our local community - a FREE content shoot for Manchester businesses.

Lemon Pip Digital
Nov 29, 20242 min read


Lemon Pip Digital is Looking to Shake Up the Hospitality Industry in 2025
Lemon Pip Digital is gearing up to disrupt the hospitality industry in 2025, responding to the growing demand for unique travel experiences.

Lemon Pip Digital
Nov 25, 20242 min read
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