Your Daily Squeeze - The Latest Digital Marketing News

Remember when QVC had everyone glued to the telly for limited-time deals? Fast-forward to 2025, and that same energy now lives on TikTok, except the hosts are creators, the audience is global, and the “Buy Now” button sits just beneath the video. TikTok Shop has been labelled the new QVC. It’s live, interactive and full of genuine recommendations from creators people trust. And as Black Friday approaches, now’s the moment to get your brand live and selling, before the rush hi

We’re excited to share that The Pip to Growth Club is officially live! At Lemon Pip Digital, we know running a small business means juggling a million things -and marketing often gets pushed to the back burner. That’s why we created the Pip to Growth Club: to help small business owners take control of their marketing, grow with confidence, and see results without the overwhelm. Big results start small, and now is the perfect time to take that first step. The Pip to Growth Cl

Running a small business means juggling everything - customer service, sales, social media, and more. Marketing often ends up on the back burner, leaving businesses struggling to grow consistently. The Pip to Growth Club was created to help small business owners take control of their marketing, build confidence, and grow their business consistently, without hiring a full marketing team. What Is The Pip to Growth Club? The Pip to Growth Club is a monthly email-based membershi

You never think it’ll happen to you - until it does. One of our clients, a recruitment agency based in Cheshire, Manchester, recently experienced something that’s becoming all too common: their Business Facebook account was hacked. And not just by chance, this was a calculated, organised scam that’s currently affecting small businesses across the UK. What Happened? Out of nowhere, the company’s CEO found their Facebook access revoked. Strange, right? When the only team member

The creator space is evolving. It’s no longer just about views or followers, it’s about interaction, creativity, and connection. If you’re a creator ready to take engagement to the next level, now’s the time to gamify your audience and turn your community into something truly interactive. Think Minecraft, Roblox, and FIFA, experiences that bring fans together through play and shared creativity. We’re looking for passionate creators to join the next creator movement backed by

Before a guest ever clicks “Book Now”, they scroll, and scroll some more. Whether it’s Instagram, TikTok, Google Maps, or Pinterest, most...

We’re thrilled to share that Dawn Ellis, founder of Lemon Pip Digital, has been named a finalist for the She Inspires Women in Business...

Let’s be honest - organic reach on social media feels like it’s on life support. You spend hours crafting the perfect post, pair it...

With the rise of AI-generated images, picture-perfect hotel rooms, and polished travel content flooding our feeds, something interesting...

Artificial intelligence is changing everything and fast. From personalised ads to AI-generated images, the technology is embedded in nearly every scroll, swipe and click. But while AI is powering the platforms, it might be causing havoc to your social media presence and causing your engagement to plummet. Let's break it down. The rise of the "AI Voice" Noticed how most captions sound the same? The polished tone, the vague inspirational quotes, the cringey emojis and the robot

Lemon Pip Digital is proud to announce its commitment to raising £5,000 by the end of 2025 for Child Bereavement UK.