Case Study: George Harrison's Childhood Home
- Lemon Pip Digital
- 4 hours ago
- 2 min read
Today marks what would have been George Harrison’s 83rd birthday - a member of The Beatles, a musical pioneer, and the boy who once called 25 Upton Green, Speke home.
Since November 2025, we’ve been leading the social media marketing for George Harrison’s Childhood Home at 25 Upton Green, Speke, now a unique holiday letting.
Our aim from the outset was clear: to build a social strategy that generates awareness, nurtures meaningful audience connection, and ultimately increases direct bookings.
Like many properties listed on Airbnb, approximately 15-20% of revenue per booking is lost in platform fees. The focus has been to gradually shift bookings away from third-party platforms and towards direct enquiries, keeping more revenue within the business while building a stronger, independent brand presence.
Current Growth
Within just three months, we’ve seen a 266% increase in audience size, growing the account from 900 to 3,300 followers.
But this isn’t just about growth metrics; it’s about redefining how the property is seen, experienced, and ultimately booked.
Flipping the Strategy
Previously, the content was mostly trivia about George and The Beatles. While interesting, it didn’t fully communicate that the property was a holiday let in which you can stay.
So we flipped the strategy.
Instead of just sharing facts, we positioned the home as a place where people can actually stay and feel the magic.
The refreshed approach includes:
Guest-generated content and testimonials
Storytelling around the house’s history
Promotion of on-site events and experiences
Strong visual narratives showcasing what a stay looks and feels like
The shift has made the account more visually engaging and purpose-driven, leading not just to increased followers and reach, but to genuine interest and bookings.
Direct Bookings Are Growing
Most importantly, direct bookings have increased.
This means more revenue for the property, as we're not losing third-party platforms.
Several Reels have also gone viral on both Facebook and Instagram, significantly surpassing typical reach and engagement for the account and within this niche. These spikes have introduced the home to entirely new audiences, expanding awareness far beyond the existing follower base.
The Long Game
That said, organic growth is a long game, especially within a heritage and travel niche where booking decisions often take weeks or months.
While the numbers aren’t yet where we ultimately want them to be, we’re building strong foundations for sustainable reach, deeper engagement, and long term direct revenue growth.
On what would have been George’s 83rd birthday, it feels fitting to reflect not just on legacy, but on evolution.
Here’s to keeping his story alive, and to many more guests walking through the door where so much history began.
Book your stay at George Harrison's Childhood Home:
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