Why Social Media Awareness Days Are a Hidden Growth Hack
- Lemon Pip Digital
- 1 day ago
- 2 min read
If you’ve got The Big Squeeze – Squeeze the Most Out of Your Business 2026 Diary on your desk, you’ll know that Pancake Day is tomorrow.
And you might be thinking…
“Pancake Day has absolutely nothing to do with my business or my content pillars.”
And you might be right.
But here’s the thing...
Jumping on social media awareness days can be a brilliant move for your brand.
Because they give you the perfect excuse to:
Show personality – people buy from people. Awareness days give you permission to be human
Spark engagement – fun, light-hearted content invites comments, shares and saves
Increase visibility – trending topics can expand your reach
Build relatability – shared moments create connection
Soft sell without selling – because people don’t want to be sold to on social media
Let me take you back 10 years…
Before Lemon Pip Digital was founded.
Before influencer marketing was mainstream.
Our founder, Dawn, was part of the marketing team at Tanko, a combat sports talent agency, events and clothing brand.
They were preparing for the soft launch of a new line of boxing gloves. Rather than push out the usual promotional content, Dawn created a series of social campaigns involving the athletes.
One of them? A Pancake Day challenge.
The Tanko Pancake Challenge
The concept was simple:
Athletes and customers were challenged to toss a pancake in a pan... while wearing the new Tanko boxing gloves (the pancake cold, because, health and safety first, of course!)
And then Panicos Yusuf, triple world champion, took it to the next level. He made the pancake. He tossed the pancake. He ate the pancake. All while wearing his boxing gloves.
Do boxing gloves and pancakes naturally go together? Absolutely not.
Did it create scroll-stopping, shareable, viral-worthy content? Absolutely yes.
And it didn’t stop there. More athletes and customers joined in. The challenge gained momentum, engagement soared, the gloves got visibility, all without a hard sell in sight.
The lesson? Relevance isn’t always literal
You don’t need a direct, obvious link between the awareness day and your product.
You need:
Creativity
Confidence
A willingness to have fun
A brand that isn’t afraid to be human
Because social media isn’t a sales platform, it’s a conversation.
This is your sign
Lean into holidays and social media awareness days like Pancake Day.
Post the behind-the-scenes
Create a challenge
Share a team moment
Tie it back to your niche in a clever way
Because the brands that win on social media aren’t the ones shouting the loudest...
They’re the ones people actually enjoy hearing from.
Comments