Lemon Pip Digital

When Bookachef came to Lemon Pip Digital in 2025, almost all of its digital marketing relied on paid advertising. Bookachef connects hospitality businesses looking for temporary kitchen cover with experienced chefs looking for flexible work, giving the business two very different audiences to reach: chefs and hospitality businesses. A considerable marketing budget was being spent on paid campaigns to reach both, but there wasn't a clear picture of which activity was actually working or where...

For a long time, if you wanted people to find your website, it was all about Google. You’d research your keywords, optimise your pages, work on your SEO, and hope to climb up those search rankings. That stuff still matters, but how people search is changing fast. Instead of just typing something like “speech therapist Altrincham” into Google and scrolling through results, people might now ask ChatGPT, Gemini, or another AI tool a really specific question: “Can you find a private speech and...

Spend just a couple of minutes scrolling through your favorite social media app and you’ll probably spot it: a photo that looks a little too perfect, a caption that reads like it was written by a marketing wizard, a video where someone has six fingers and a weirdly shaped head, or an ad so stuffed with buzzwords you can’t even tell what it’s selling. AI-generated content is everywhere now. Sure, it makes it easier than ever for brands to crank out posts fast and keep their feeds full, but it...