Lemon Pip Digital

If you’ve posted sporadically over a few months, you’ll see mixed results. That’s normal. One post performs well, another falls flat. Something random from years ago suddenly outperforms your latest content, and the numbers in your analytics don’t seem to make much sense. But something interesting happens when you start posting consistently for months. The highs and lows begin to level out. The huge spikes and the disappointing dips start to settle into something more predictable. The numbers...

Today marks what would have been George Harrison’s 83rd birthday - a member of The Beatles, a musical pioneer, and the boy who once called 25 Upton Green, Speke home. Since November 2025, we’ve been leading the social media marketing for George Harrison’s Childhood Home at 25 Upton Green, Speke, now a unique holiday letting. Our aim from the outset was clear: to build a social strategy that generates awareness, nurtures meaningful audience connection, and ultimately increases direct bookings....

The question we often get asked is, “How does my business generate more sales from social media?” And the honest answer? The question is wrong. Social media is not your sales team. It’s not your closer. It’s not your entire pipeline. It’s a cog in a multi-focused machine. An important cog, yes, but still just one part of a much bigger sales and marketing system. Small businesses struggle with social media because they expect it to compensate for weaknesses elsewhere. They want content to fix...