Lemon Pip Digital

As a digital marketing agency specialising in social media, we spend an embarrassing amount of time scrolling. What starts as “research” often turns into a rabbit hole of cafes in London selling teddy bear hot chocolates, and Barbie-themed pop-ups in Amsterdam that we suddenly feel compelled to visit, despite having no diary space or no geographic justification. We all feel it. FOMO, the Fear of Missing Out. FOMO isn’t new, but social media has industrialised it. Studies from global digital...

Do you ever feel like small business advertisements are all starting to look the same? A local salon promoting a mid-week skin-boosting facial shouldn’t look anything like a family-friendly petting zoo advertising their half-term event, or even a national brand pushing a new product launch. It’s 2026, and yet somehow we’ve taken a step back. The visuals, the tone, the layout of every ad... it’s all starting to blur together. The result? Audiences scroll past your promotions without a second...

Let’s have an honest chat about social media . Here’s the thing: consistency is supposed to feel a little boring. That’s not a bad sign. In fact, it’s usually when things are working well that people start to get restless. You commit to a strategy, show up, and share content your audience cares about. Slowly, things start to click: your numbers even out, your reach is steady, and leads arrive week after week. It’s not dramatic or flashy, but it works. And that’s when it’s easy to forget all...