Lemon Pip Digital

When people think about social media strategy, they often picture content calendars, graphics and scheduled posts. While creating engaging content is an important part of the job, a successful social media strategy goes far beyond posting online. A successful social media strategy starts with understanding a business, identifying challenges, spotting opportunities and creating meaningful connections that deliver value beyond simple ROI. The best social media strategies are proactive rather...

As a digital marketing agency specialising in social media, we spend an embarrassing amount of time scrolling. What starts as “research” often turns into a rabbit hole of cafes in London selling teddy bear hot chocolates, and Barbie-themed pop-ups in Amsterdam that we suddenly feel compelled to visit, despite having no diary space or no geographic justification. We all feel it. FOMO, the Fear of Missing Out. FOMO isn’t new, but social media has industrialised it. Studies from global digital...

Do you ever feel like small business advertisements are all starting to look the same? A local salon promoting a mid-week skin-boosting facial shouldn’t look anything like a family-friendly petting zoo advertising their half-term event, or even a national brand pushing a new product launch. It’s 2026, and yet somehow we’ve taken a step back. The visuals, the tone, the layout of every ad... it’s all starting to blur together. The result? Audiences scroll past your promotions without a second...