Is Your Website Ready for AI Search?
For years, getting your website found online mostly meant one thing: Google.
You researched your keywords, optimised your pages, worked on your SEO and hoped to move your way up the search results.
And while that still matters, A LOT, the way people search is changing.
Instead of typing “speech therapist Altrincham” into Google and working through a list of websites, someone might now ask ChatGPT, Gemini or another AI search tool a much more specific question:
“Can you find a private speech and language therapist near Altrincham who works with children with speech sound difficulties?” And they expect an answer.
That means businesses need to start thinking beyond traditional Google rankings and consider whether their website actually gives search engines and AI platforms enough clean information to understand who they are, what they do, where they work and who they help.
Building for Google and AI search
This was an important part of our latest website project for Nicola Kenworthy, Specialist Speech and Language Therapist.
Nicola came to Lemon Pip Digital looking for a complete website refresh that would help new clients find her organically, while still being simple enough for her to manage and update herself.
Working with a smaller budget, we created a nine-page website with search at the heart of the structure. Rather than squeezing every service onto the page, the website clearly separates Nicola’s services and areas of expertise with relevant, useful information written around what potential clients are actually searching for.
We also focused on location, page structure, headings, internal links, mobile usability and making it as easy as possible for parents to find the information they need and get in touch.
SEO in 2026 isn't just about where you rank for a handful of keywords. It’s about making sure your website clearly communicates what you do, who you help and where you do it, so when someone searches through Google or asks an AI platform for a recommendation, your business has the information and relevance to be surfaced in the answer.
And importantly, AI search is becoming measurable too.
Google Analytics can now identify website traffic coming from AI assistants such as ChatGPT and Gemini, which means we can start tracking whether people are actually discovering a website through AI, which platforms are sending that traffic and what those visitors do once they arrive.
For businesses, that gives us another piece of the picture when looking at how people are finding you online. Google search isn't disappearing, but it isn't the only search journey we need to think about anymore.
Take a look at our latest website for Nicola Kenworthy, Specialist Speech and Language Therapist: www.nicolakspeechtherapy.co.uk
Looking for a new website or want to improve how your business is being found through Google and AI search? Get in touch with Lemon Pip Digital.
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