Is Your Website Ready for AI Search?
Updated: Sep 17
For a long time, if you wanted people to find your website, it was all about Google.
You’d research your keywords, optimise your pages, work on your SEO, and hope to climb up those search rankings.
That stuff still matters, but how people search is changing fast.
Instead of just typing something like “speech therapist Altrincham” into Google and scrolling through results, people might now ask ChatGPT, Gemini, or another AI tool a really specific question:
“Can you find a private speech and language therapist near Altrincham who works with children with speech sound difficulties?” And they want a real answer, right then and there.
This means businesses have to look beyond just Google rankings. Now, you need to make sure your website gives search engines and AI enough clear info about who you are, what you do, where you work, and who you help.
Building for Google and AI search
That’s exactly what we focused on in our latest website project for Nicola Kenworthy, a specialist speech and language therapist.
Nicola came to us at Lemon Pip Digital for a full website refresh, something that would help new clients find her organically and still be easy for her to update herself.
She was working with a smaller budget, so we built a nine-page site that puts search front and center. Instead of cramming everything onto one page, we separated Nicola’s services and expertise, making each area clear and easy to find, with content based on what her clients are actually searching for.
We also paid close attention to things like location, page structure, headings, internal links, and making sure the site works great on mobile. Most importantly, we made it easy for parents to find what they need and get in touch.
SEO in 2026 isn’t just about ranking for a few keywords. It’s about making sure your website clearly shows what you do, who you help, and where you do it. That way, whether someone searches on Google or asks an AI for a recommendation, your business pops up with the right info.
And importantly, AI search is becoming measurable too.
Google Analytics can now spot website traffic that comes from AI assistants like ChatGPT and Gemini. That means we can see if people are finding a website through AI, which platforms are sending them, and what they do after they land.
For businesses, this adds another piece of the puzzle when we look at how people discover you online. Google search isn’t going away, but it’s not the only way people are finding you anymore.
Take a look at our latest website for Nicola Kenworthy, Specialist Speech and Language Therapist: www.nicolakspeechtherapy.co.uk
If you’re thinking about a new website or want to boost how people are finding your business through Google and AI search, get in touch with Lemon Pip Digital.
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