Did you know that 90% of all marketers say social media marketing has increased their business exposure? And 66% of marketers that spend at least 6 hours on social media per week have seen significantly more sales leads?
Social media has quickly become one of the most critical aspects of digital marketing, helping businesses reach millions of customers worldwide every day. If you’re not using social media to market your business, you’re missing out on an incredible opportunity to spread the word about your product or service and scale your business.
If you’re still on the fence, here are eight reasons why your business needs social media marketing:
1. for brand awareness
Spending just a few hours a week promoting your business on social media can help to improve your visibility. A regular and consistent social media presence can widen your audience and help increase your brand recognition.
2. to engage with customers
Each second of every day, customers turn to their favourite social media channels to communicate with the businesses they love. By engaging with customers, you're grabbing attention, showing you care and ensuring your business stays top of mind.
3. to Improve brand loyalty
An active social media presence makes it easier for customers to find and connect with your business. And through creative content and engaging with customers, you will increase customer satisfaction levels, loyalty and retention.
4. for customer satisfaction
Social media helps improve your overall image, as customers appreciate when a business responds to their comments in a personal way. A business that values its customers and takes time to reply to comments is a business that has a loyal customer base.
5. for customer research
Each social media platform has analytics which provide invaluable insights into the demographics of your customers and their interests. As a result, social media helps you better understand your customer base, as well as your business and industry.
6. to Increase website traffic
One of the benefits of social media is that it helps to increase website traffic. By actively sharing website content on social media, you're giving users a reason to click through to your website. The more quality content you share, the more inbound traffic and conversion opportunities you generate.
7. to Enhance SEO rankings
SEO requirements are continuously changing. An active social media presence has become critical in calculating your search engine rankings. Sharing content on social media signals brand validity and integrity, improving your ranking.
8. as its Incredibly cost-effective
Social media marketing is probably the most cost-effective advertising strategy. Being cost-effective is important as it allows for a greater return on investment. When done right, a little investment in money and time can significantly increase your conversion rate.
Final words
There's no denying that social media marketing has many advantages for businesses of all sizes. An effective social media marketing strategy will increase website traffic, enhance your SEO, improve brand loyalty, and more.
Don't let your customers get away. Contact Lemon Pip Digital today and let's get your social media marketing strategy working for you.