Your business may have an active social media presence, but are you struggling to achieve measurable results using social media?
Unfortunately, many SME owners and entrepreneurs struggle to achieve success on social media inclusive of measurable business results.
Sure, you may be aware that a good social strategy is made of clever and compelling content, channel expertise and a solid understanding of your business goals, but even with the best tools at your disposal, tracking and attaining success can be complicated.
The trick to tracking your social media successes is breaking down the elements that work for you and choosing metrics relevant to your goals. There's no one-size-fits-all solution to measuring success when it comes to social media.
6 objectives to help you analyse the success of your social strategy
When setting your social media objectives, start by asking yourself if these targets will help you meet your business goals and if they’re trackable. This will help you decide on the best objectives for your social strategy.
Here are six common social media objectives:
Brand awareness: the number of organic and paid impressions
Engagement: the number of likes, comments and shares, with an aim to analyse the interest from followers to see if the response is generally positive, neutral or negative
Traffic: the number of clicks that each social post brings to a website, combined with engagement to see if this can offer any valuable insights into content consumption
Influence: the number of shares, mentions and social coverage from influencers in your industry
Lead generation: the number of social signups, business enquiries, visits to landing pages or downloads of guides
Conversions: the number of sales social media has facilitated, whether moving further in the sales funnel or completing a sale
Social media is about creating and maintaining meaningful relationships between the brand and its customers, therefore engagement should be a key objective in your social media strategy. However, the number of likes, comments and shares received is only the start of the analysis, delving in and seeing what your customers are saying is key.
For an effective social media strategy that aligns your business goals and generates real tangible results, contact Lemon Pip Digital today.