How a £50 Facebook Ad Secured Cheshire Hotel a ROAS of 630:1

Facebook advertising offers a powerful way to grow your business, reaching new audiences and driving sales with a level of precision that few other platforms can match. With the right strategy and targeting, even a modest ad spend can deliver impressive results - just ask the Cheshire hotel we recently worked with, who achieved a remarkable 630:1 return on ad spend (ROAS) with a Facebook ad campaign.

Why Facebook Ads are Essential for Your Business

Facebook Ads are a cornerstone of any digital marketing strategy due to their unrivalled reach and advanced targeting capabilities. Here are a few reasons why you should consider running Facebook ads for your business:

1. Wide Reach: Facebook is home to over 2.9 billion active users, and Instagram, owned by Facebook, reaches an additional 2.4 billion. This gives your business access to a massive audience.

2. Targeting Precision: With Facebook Ads, you can target users based on demographics, location, interests, behaviour, and even specific life events, such as engagement or upcoming weddings.

3. Integration Across Platforms: Facebook Ads work seamlessly across Facebook, Instagram, WhatsApp, and Messenger, allowing you to connect with your audience wherever they are most active.

4. Sales Funnel: The platform’s advanced tools guide potential customers through a journey—from awareness to consideration, and finally, to conversion.

5. Performance Tracking: Facebook’s robust tracking options allow you to monitor your ad’s performance, ensuring that your budget is being spent wisely.

One of the key advantages of Facebook Ads is that you don’t need a huge budget to achieve significant results. If your targeting is on point and your creative is engaging, even a small ad spend can yield a substantial return.

Case Study: Cheshire Hotel’s £50 Facebook Ad Campaign

For a luxury hotel in Cheshire looking to promote its wedding packages, we created a small-budget ad campaign to generate enquiries and bookings. With just a £50 budget over five days, the goal was clear: target engaged couples and increase bookings for the hotel’s wedding venue.

We fine-tuned the targeting, focusing on newly engaged couples (within six months of engagement) who lived within a 50-mile radius of the hotel and fell within a specific income bracket. The ad was designed to appeal directly to couples searching for the perfect venue for their special day.

The results exceeded expectations:

• Two confirmed wedding bookings from the campaign

• Eleven venue visit enquiries generated

• A 630:1 ROAS (return on ad spend)

• A 12% increase in overall social media engagement metrics

This success shows that even with a modest budget, Facebook Ads can drive high-quality leads and significant returns when done correctly. The key is precise targeting, engaging content, and understanding the journey your potential customers are on.

In Conclusion,

Facebook Advertising is a cost-effective and powerful tool for businesses, even with a limited budget. With its sophisticated targeting options and comprehensive performance tracking, it’s easier than ever to reach, engage, and convert potential customers on the world’s largest social media platform.

If you're ready to make the most of Facebook Ads and grow your business, contact Lemon Pip Digital today. Let’s get your social media marketing working for you.

working for you.