How Social Media Awareness Days Increased Sport Channel Viewing

In today’s social media-driven world, awareness days are in abundance. It seems like there’s a national or global day for everything - whether it’s a month, a week, or a single day dedicated to a cause or celebration. Simply logging into your social media feed is enough to see hashtags like #NationalPizzaDay, #MentalHealthAwarenessWeek, or #TalkLikeAPirateDay trending.

For businesses, awareness days offer a unique opportunity to connect with both new and existing audiences. They’re a brilliant tool for creating engaging content, boosting public relations, reinforcing your brand’s reputation, and increasing your social media presence. While some awareness days highlight important causes like World Mental Health Day, others are light-hearted fun, such as Talk Like a Pirate Day. But regardless of the nature of the day, both can be valuable to your brand - if they align with your values and messaging.

Case Study: Combat Sports Channel Social Media Strategy

One of our recent successes came when we helped a combat sports channel promote a new television series documenting the lives of British athletes. The goal was to build a community of engaged sports fans through a creative and video-focused social media strategy, in line with the programme’s ethos.

The social media campaign was designed to create anticipation ahead of the show’s launch. We shared teasers and exclusive behind-the-scenes footage, giving fans a sneak peek into the lives of the athletes. But we didn’t stop there—we also tapped into trending topics and awareness days to highlight the personal challenges these athletes overcome in their pursuit of excellence.

One standout moment was during National Autism Awareness Month when we interviewed Conor from NextGeneration MMA Liverpool. Conor shared how mixed martial arts (MMA) has helped him manage Asperger Syndrome, a powerful story that resonated with many. By aligning this content with National Autism Awareness Month, we not only raised awareness about the challenges faced by athletes with autism but also connected with a broader audience who could relate to his journey.

This strategy didn’t just hit our target audience - it exceeded our goals. By tapping into awareness days and current trends, we significantly boosted engagement and inspired a new generation of combat sports athletes.

Impressive Results

In just over a month, our client saw remarkable results:

• 165% increase in online followers

• 292% increase in engagement

• A noticeable spike in television viewership as more viewers tuned in to watch the series

These results speak for themselves. By incorporating awareness days into a targeted social media strategy, we were able to foster a deeper connection with the audience, build anticipation, and ultimately drive more people to watch the show.

Why Social Media Awareness Days Matter

Tapping into social media awareness days can be an incredibly effective way to engage your audience and reach new followers. Whether you’re raising awareness for an important cause or having a bit of fun with a quirky celebration, these days provide an excellent opportunity to connect with your audience in a relevant and timely way.

Incorporating awareness days into your social media strategy not only boosts engagement but also helps your brand stay current, build a community, and keep your messaging aligned with what matters most to your followers.

If you want to make the most of awareness days and create a social media strategy that truly resonates with your audience, contact Lemon Pip Digital today. We specialise in helping businesses craft innovative social media campaigns that drive results and enhance your brand’s online presence.