How We Increased Our Client’s Organic Reach on Facebook by 776.7% in Just One Week!

At Lemon Pip Digital, we love seeing businesses thrive, especially when it comes to maximising the power of social media. Recently, we had the opportunity to work with a local Citizen Advice Bureau that was struggling to reach its ideal audience on Facebook. Despite putting in consistent content efforts and investing in ads, their posts just weren’t gaining the traction they deserved.

This is a common problem, and we knew it was time to get creative. Here's how we helped them achieve an incredible 776.7% increase in organic reach in just one week - with results that far outperformed their ad spend.

The Problem: Low Reach and Engagement

When we first took a look at the client’s social media, it was clear what the issue was. Their content, while informative and valuable, wasn’t being targeted effectively. It wasn’t reaching the local citizens who needed their services the most.

This is a huge challenge, especially when you're running a service-based business that depends on reaching the right local audience. We needed to find a way to cut through the noise and get their message directly in front of the people who would benefit most from their services.

The Solution: Leveraging Local Facebook Groups

After reviewing the situation, we came up with a simple but powerful solution - we joined a number of local Facebook groups related to the community the Citizen Advice Bureau serves. These groups were full of local residents who could potentially benefit from their services. We then began posting the same content the client was sharing on their official Facebook page directly into these local groups, updating members on what was happening at the bureau and how they could get involved.

It was a strategic move to extend the reach of the client’s content without relying solely on paid ads. By posting in these groups, we were able to tap into an engaged local community that was already looking for valuable information. This allowed us to build brand awareness and credibility in a targeted, hyper-local environment.

The Results: A 776.7% Increase in Reach

In just ONE week, the results were nothing short of phenomenal. The reach of their Facebook posts increased by 776.7%, an absolutely staggering number.

Best of all? This growth was organic, meaning we didn’t have to increase ad spend to achieve these results. We simply utilised Facebook Groups to organically expand their reach within the local community.

Why Facebook Groups Work

Facebook Groups are a goldmine for businesses looking to build their brand and connect with new, highly-targeted audiences. Whether you’re in a local service industry, retail, education, or any other sector, there are thousands of groups out there where your audience is already active. If you can tap into the right community and share relevant, helpful content, you’ll see your reach and engagement grow significantly.

Ready to start growing your social media reach? Reach out to Lemon Pip Digital and let’s chat about how we can help you achieve similar success!