Paw-sitively Pawsome Social PR Results for Scotland’s First Dog-Friendly Chippy

When Scotland’s first dog-friendly chippy needed a social media boost, we knew just the place to go - West Sands Beach in St Andrews. With a mission to raise awareness, we set out to treat local pups to tasty samples of the dog-friendly menu while capturing some adorable, tail-wagging video content for social media.

The results? Incredible! The social-led campaign garnered fantastic engagement, with lots of love from both dog lovers and chip lovers alike. The campaign not only saw impressive stats across social platforms but also caught the attention of major publications, including The Daily Express.

By focusing on a creative and heartwarming idea, we were able to connect with a unique audience and showcase the dog-friendly vibe of the chippy. It’s a great reminder that when social media is done right, it’s more than just promotion - it’s about building connections and creating content that resonates with your community.

If you’re looking for creative social media campaigns that really stand out, contact Lemon Pip Digital and let’s get started! We’re here to help bring your brand’s story to life in the most pawsome way possible.