The Juice Lowdown: Key Social Media Stats You Need to Know

Social media has become an integral part of our lives, not just for personal connections but also for the way we shop, engage with brands and discover products. With more than half of the world now using social media, it’s crucial for businesses to understand the impact these platforms have on consumer behaviour. Let’s break down some of the most important social media stats you need to know to stay ahead in the digital game:

1. 60% of the World Now Uses Social Media

According to Datareportal, a staggering 60% of the global population is now active on social media. This means that more than half of the world is regularly using platforms like Facebook, Instagram, TikTok, and Twitter to engage with friends, family, and brands. This widespread usage provides businesses with an enormous opportunity to reach potential customers where they already spend a significant amount of their time.

2. 97% of Online Shoppers Have Used Social Media in the Last Month

If you thought social media was just for scrolling through photos or keeping up with the latest trends, think again. According to Statista, 97% of people who buy things online have accessed social media within the last month. This means that no matter your industry, your online customers are highly likely to be active on social media.

3. 43% of Internet Users Turn to Social Media for Shopping Inspiration

When it comes to influencing purchasing decisions, GlobalWebIndex reports that 43% of internet users say social media is a major source of information on what to buy. From following brand pages to reading influencer reviews, people are relying on social platforms to guide their choices. For businesses, this highlights the importance of maintaining an active, engaging presence on social media to capture the attention of potential customers at key moments in their buying journey.

4. 70% of Customers Expect Social Media Customer Service

In today’s fast-paced digital world, customers expect immediate responses. In fact, according to Sprout Social, 70% of consumers now expect brands to offer customer service through social media. Whether it’s answering questions, resolving issues, or providing support, your social media channels should be part of your customer service strategy. If you're not using social platforms to engage with your customers directly, you could be missing a valuable opportunity to improve satisfaction and build loyalty.

5. 80% of Consumers Purchase After Seeing Influencer Recommendations

The power of influencers is undeniable. Oberlo reports that 80% of consumers have purchased a product after seeing it recommended by an influencer. Whether it’s a beauty product, tech gadget, or fashion item, influencers hold significant sway over purchasing decisions. Partnering with the right influencer can give your brand the credibility and visibility it needs to drive sales and reach new audiences.

6. 71% of Customers Will Recommend a Brand After a Positive Online Experience

Did you know that 71% of customers who have a positive experience online will share their experience and recommend the brand on social media? This stat from Awario speaks volumes about the power of online experiences. Whether it’s a seamless shopping experience, a fantastic customer service interaction, or engaging content, creating a positive online experience can turn your customers into your best advocates.

7. 54% of Internet Users Use Social Media to Research Products

Before making a purchase, GlobalWebIndex reports that 54% of internet users turn to social media to research products. They’ll check out reviews, watch unboxing videos, or simply browse through user-generated content to get a sense of the product’s value and quality. This highlights the importance of making sure your social media profiles reflect your brand’s values, showcase your products effectively, and engage with users in a way that builds trust.

8. 52% of Brand Discovery Happens on Social Media

According to Smart Insights, nearly 52% of brand discovery happens through social media, meaning more than half of consumers are learning about new brands via their social channels. If your business isn’t visible on social media, you’re missing a prime opportunity to be discovered by potential customers. From organic posts to paid ads, maintaining a strong social presence helps you reach new audiences and build brand awareness.

Why These Social Media Stats Matter

These statistics show the impact social media has on today’s consumer behaviour. Whether you’re running a small business or a large brand, social media marketing is no longer optional - it’s essential. The way people research products, make purchasing decisions and engage with brands has shifted. If you’re not leveraging social media to its full potential, you’re losing custom.

To stay competitive, businesses must be active on social media, use it to build relationships with customers, and deliver the kind of experiences that drive engagement, loyalty, and sales. Social media is not just a tool for brand awareness - it’s a critical part of your customer journey.

So, are you ready to level up your social media strategy and connect with your audience? Now is the time to start using these powerful platforms to your advantage!